A podcast is a voice-over digital audio files that significantly impact conveying a strong message to the audience. The podcast makes the audience get the message properly by keeping their ears open and closed eyes. So let me design today’s post on podcast marketing strategies for sufficient business growth.

Engage with your content

Make a clear brief on the topic you will convey to your audience. Use the pull quotes, images, links, and some prewritten tweets and status updates to create an eagerness among your audience.

Try to promote your podcast by conveying the solution to the problem you will give through the podcast.

Promote through social media in an attractive way

People who are in the podcast media are luckily engaged with the most trending social media too. So make use of social media like Facebook, Twitter, and so on to promote your podcast to increase the views. It will make you get into the audience’s eyes as well as ears quickly.

Have a minimum of 3 episodes per day

It is a must to release a minimum of three episodes per day. Sometimes people may fail to get the idea of the podcast through the first episode itself. So have a minimum of three to covey the actual message is clear.

Have the presence of your podcast on youtube also.

It is wise to get your podcast audio in a top rating social media. One of the top-rated social media is youtube. People will get to remember through the pictures and the moving pictures. so let promote your podcast audio as a youtube video to get more engagement from the audience.

Make your podcast to reach the “podcatchers.”

You will get to know through the name itself that having the podcasting platform’s presence in websites and podcasting apps will make a better result in less duration. Having an engagement with all trending podcast apps will help to reach the podcast audience easily.

The two-weeks runway

The first two weeks from the podcast launch are the crucial periods that you need to promote your podcast in vigorous. So make the promotion at a high level to have the attention of the maximum audience.

Encourage the reviews positively.

Make a contest for the best review of a podcast among the people to increase the podcast’s viewers and turn them into an active listener to your podcast channel.

Attract them with a fantastic prize like T-shirts, product discounts, stickers, etc.

Have a practice of appreciating the best comments which you have as a review from the listener. It will create a good relationship.

Have some colleagues to have a better collage.

It will always be appreciable to have some colleagues involved in different professions like media, digital marketing, press, etc. This will helps you to take your podcast to the various corner of the world. Also, you can create a podcast to improve the business of your colleague too.

Be a guest in other people’s podcasts.

Having your presence in other people’s podcasts will create significant attention on you and feature podcast. So have your company in other people’s podcasts at the maximum to increase the massive level of the audience.

These are some of the observations that I had on listening to many podcasts. Podcasts in a great media tool for the people to listen to your message directly through their ears.

Let play your podcast audio beyond the walls. Even the walls have ears.

Have you ever given your ears to any podcast. Please leave it in the comments to make others listen to your favorite podcast.

signing off,

Gana.

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