The pandemic has changed every field upside down. Only a few of them are now overcoming those impacts and again starts their market penetration to reach a better position. But every pandemic that we are facing will leave a strong impression and taught some lessons us. In the field of marketing, also it teaches many.I’m going to scatter my words on top lessons from my observations.
Know the audience or targeted audience pulse in the market
After this pandemic, there are lot of changes in consumerism pattern. People got more awareness on their spending and consumerism culture. People are think to get more benefits by spending less. So it is must to know where the people are ready to spend their money at most.
Automate your business
In this pandemic, people are not allowed to communicate closely with each other. Social distancing is maintained everywhere. So getting your business a contactless one will yield you more benefit. So implementing automated technologies like robots and chat boys will help you to serve your customers potentially.
After this pandemic, it is not enough to market the same ideology; to grab the market again, it must do something innovative. Getting business online is a great lesson that the pandemic teaches us. The business which is turned to digital from traditional is earning a lot. So we are in the era where digital advertising rules. So utilizing the digital era will booms our business a lot undoubtedly.
Data for branding
No matter how and what source you are using to collect data. But to make business collect data as much, you can. Even the least amount of data matters. So collect the data as much in a pandemic. This will helps you a lot in formulating better marketing strategies for your business.
Utilize available resources effectively.
It is not advisable to procure new resources in the pandemic. So seek ideas on how to make use of the existing resources to add value to your brand. This will helps you to reduce the inventory cost. Use the Available recourses effectively .
These are the five lessons I have learned in the pandemic in my business. Share your learnings about business in your lockdown days to make this discussion more interesting